Would you like some very cheap advertising? My Ad reached 1850 people for 71 cents. It’s not hard to get this to work. Keep reading to find out how!
This was a Facebook Ad. But not all Facebook Ads will do this. There’s one main setting you have to apply to make that Ad reach far beyond the reach of other Ads.
Boosting a post is probably the most common and well known way to place a Facebook Ad. There are about a dozen other types of Ads that allow you to use various objectives to reach people in different ways. If you want your Ad to reach people more likely to click to your website you can do that. If you want your Ad to reach people more likely to engage with your Ad in other ways you can do that too. But within each set of Ads you can specify the delivery optimization.
The default optimization is set to “Post Engagement” when you boost posts. This setting tells Facebook to show your Ads to people who are more likely to engage with your Ad. For example people who click like, share, or add comments.
The second option for optimization is “Impressions”. This setting tells Facebook to show your Ads to as many people as possible as many times as possible. Some people might see your Ad many times a day.
The third option for optimization is “Daily Unique Reach”. This setting tells Facebook to show your Ads to as many people as possible but no more than one time for each person per day. For local businesses with smaller audiences this may be a good setting. This is the setting I used to get 1850 people to see my ad for only 71 cents total.
Many people using Facebook Ads would not use the second or third options, especially when showing Ads to a large audience like a nation wide audience. But if you want to get the word out to a lot of local people for a very low cost, I highly recommend using “Daily Unique Reach”. The setting is found under the “Ad Set” settings.