After working with Search Engine Optimization for many months we have recently shifted focus to Pay Per Click advertising, namely google Adwords. Many of the rules are the same for both with the probably the biggest rule being “relevancy”. In other words, your ads should match the web pages that they point to, and your keywords should match your ads. We’ve come a long way in a few short weeks and have become farily competent at setting up adwords campaigns. As we move forward we will be conducting experiments with our own websites and reporting results. Stay tuned!