Merchant Circle is one of several online directories that aims to connect business owners with local customers. Businesses can claim a free listing on their website and fill it in with business information and pictures. This can be a valuable thing for a business to do especially for one that depends on local customers. A business can actually optimize their listing to make it show up more often. However, online search engines and directories are getting stricter about what you can and cannot do with your business listing. See the video below for a good review of what not to do with your online listing in Merchant Circle. I would recommend using the same guidelines in all of your business directory listing entries.