Many people understand that it’s important to have your website get found online. But few understand how it works. There are also many misunderstandings about how it works. Many website developers think that you just have to put keywords in the right places when building a website and that’s it. There’s a lot more to it than that. Here’s a link to a short article that shows a simple and easy to understand graphic of what’s involved in search engine optimization. Click here to view the article.
Some of the easy things to do that help a lot are putting the correct keywords in the right places on the website and in the website page titles. The real power comes with building back links. This is something most people do not know how to do. Another solid technique is to build content. Building content gradually but consistently is very helpful but it takes time and effort.
It is interesting that the article mentions that Local Business Listing tactics are underutilized. This would consist of claiming and optimizing directory listings such as your Google Places Directory Listing, your Yahoo business directory listing, and others such as yellow page listings and city pages listings.
Search Engine Optimization is very doable and can be very beneficial in helping you get more traffic to your website. You just need to know what it takes and how to implement it.