We’ve done many websites for various local businesses and we’ve done quite a few for Chiropractors.
Chiropractors are in a very competitive market as there tends to be many of them competing for the same customers in their local area. The good news for them is that many people are in need of their services.
It’s always important to understand your customers. You need to know who they are, what their needs are, their behaviors, and their demographics to serve them and to optimize your marketing so they find you and use your services. This is very true for chiropractors and probably not all that difficult. Chiropractors know their patients very well.
But how do those patients find a chiropractor?
Many older folks still use the old fashioned method of the phone book or yellow pages. They’ll also respond to newspaper, radio, and TV advertising. But more and more people are using the internet to find chiropractors. Even the older folks are using tablets and smartphones and realizing the power and ease of use when searching for local businesses.
So how does a chiropractor do better marketing and acquire more business on the internet?
Here’s a basic list of what’s needed to have a strong online presence so people will find you.
- A website that’s optimized for search, mobile friendly, and easy to use
- Having your chiropractic business correctly listed in online directories
- Knowing which paid advertising to use (hint: facebook)
If you’re a chiropractor and are interested in a review of your online presence including your website and business directories, and if you’re interested in how you can reach a lot of people on facebook, contact me and I’d be happy to talk with you.