The ASUS Consensus: What Image Does the Company Have?

Guest post by Colleen Northcutt.

 

ASUS laptops are some of the best-looking around, and they’ve only managed to up the sexiness over the past couple of years; the Zenbook UX31 with its brushed metal finish being a great example. Other notable designs are the forward-hinged aluminium-cased U46S; and the G74SX, whose unique air vents design for optimal cooling purposes calls to mind stealth fighter planes.

Lackluster Keyboards and Touchpads

Unfortunately, ASUS doesn’t fair as well when it comes to the more integral laptop components. Notably, the company hasn’t been providing adequate control for their products. Some of their laptops have mushy keys. Others feature undersized ones which definitely pose problems to the fat-fingered. Still others show noticeable flex.

While some of its laptops’ keyboards occasionally do pass the grade, the same can’t be said for their touchpads. Almost every laptop the company has released in the past two years has had touchpads with difficulty in relaying multitouch
gestures.

Passable Audio and Video Capabilities

A lot of the company’s laptops have screens with vivid colors and clearer-than-usual images, although the viewing angles afforded were rather narrow. Its UX31 ultrabook, though, outclassed most other ultras with its sharp 1600 x 900 resolution.

Similarly, audio quality is adequate for all laptops, with the exception again being the UX31 which has powerful Bang & Olufsen speakers installed despite the ultra being very slim even for its class. Another notable laptop in the sound department is the G74SX, whose speakers have THX compatibility for that home theater experience.

ASUS laptops come bundled with the ASUS Power4Gear program, which allows users to manage power distribution across all pertinent laptop parts, as well as adjust screen brightness and sleep mode prompts. Another pre-installed piece of software is ASUS Tools, which serves as the central hub for various software utilities like restore point management and webcam adjustments. There is also VibeCenter, and all-in-one entertainment portal; ASUS WebStorage, which provides online cloud backup space; and SmartLogon, which uses facial recognition for logins.

While great, all these programs are pretty much standard at this point; except for SmartLogon, which is admittedly pretty nifty.

Serviceable Software

ASUS laptops come bundled with the ASUS Power4Gear program, which allows users to manage power distribution across all pertinent laptop parts, as well as adjust screen brightness and sleep mode prompts. Another pre-installed piece of software is ASUS Tools, which serves as the central hub for various software utilities like restore point management and webcam adjustments. There is also VibeCenter, and all-in-one entertainment portal; ASUS WebStorage, which provides online cloud backup space; and SmartLogon, which uses facial recognition for logins.

While great, all these programs are pretty much standard at this point; except for SmartLogon, which is admittedly pretty nifty.

Good Availability

ASUS is a popular brand, with products available in almost every major computer store. Also, despite not providing upgradeable ASUS laptop replacement parts, the company has a very broad selection range, from laptops catered to the budget-conscious, to ones built for serious gamers.

Questionable Tech Support

ASUS attempted to make improvements to its customer support branch last year by tidying up its website and speeding up phone support. However, the move from a U.S.-based tech support center to a Caribbean-based one isn’t doing wonders for conversational clarity, no matter how polite the tech support agents are. Also, it seems like the agents are being forced to get through calls as quickly as possible to get to the next customers on the lines; a bad way to speed up the customer support process.

Customer (Dis)Satisfaction

The Better Business Bureau has disclosed that many consumers who sent their laptops to ASUS for repairs have had their computers sent back unfixed. That said, ASUS laptops have been reliable and damage-free on the whole; its gaming laptops are especially praised.

Conclusion

Overall, though, it would seem that ASUS still has a long way to go before it can even think about contending for the top laptop manufacturer spot. The image of the company is that it focuses too much on image (pun intended), neglecting other vital areas like control and customer support. If ASUS hopes to make a bigger splash on the market, that image will have to change.

 

About Colleen Northcutt:

Colleen Northcutt is a 22 years old from Reno, Nevada. She is an avid PC gamer and a Writer / Web promoter, and Blogger at laptopaid.com. She’s written about technology especially for laptops and notebooks and very passionate, optimistic & dedicated woman who takes up responsibilities with utmost enthusiasm.

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