When you work a lot with something you tend to gloss over the simple things. But sometimes those simple things aren’t so simple for those who aren’t familiar with the subject. And so it is with creating an Ad Account on Facebook.
Riding a scooter through deep water is about as easy as setting up a Facebook Ads account if you don’t want to create an Ad right away.
Recently I was helping a new Facebook Ads client. They wanted to get started using Facebook ads. We were going to set up their ads account so I could start running ads for them.
One way to do this is to simply create an Ad and Facebook will walk you through step by step. Your Ads Account will be created automatically.
But in this case the client wanted me to run the Ads for them. Because of that I needed them to create their Ads account but not have them create an Ad.
Previously you could go the a url like this: www.Facebook.com/ads/manager/settings.php and you’d be in the ad account settings. You could just fill in the form and you’d have your ad account set up. Then you could create your ads later.
This doesn’t work anymore.
Seems like Facebook just wants you to create an ad and let the ad account get set up automatically.
Or they want you to use the Facebook business manager. The Facebook business manager is accessed here: https://business.facebook.com.
So basically you have 2 choices. You can create an ad and let the process create your ads account. Or you can use the business manager. The video below shows exactly how to do that.
The business manager allows you to control multiple pages and multiple ad accounts. You can also assign employees to pages and ad accounts which allows them access so they can work with them.
Once you are set up with your ads account which includes your credit card you’ll be able to easily run ads anytime you like. It’s almost too easy. You should watch what you spend!
The Facebook ads system is very powerful. It’s sophisticated and has a lot of settings and controls. You can reach huge numbers of people and target groups very easily. The tricky part is making it work for what you’re doing.
For a small business or organization with local customers your options are less advanced because of your smaller audience. Still you can reach a lot of people locally which is a valuable thing to do. Just watch what you spend because it can go fast. Narrow your audience by location. Where your customers are. This could be your own town or city. Or it could be your entire state, region or the whole country. You can even reach beyond the country to the entire world. In that case you’d want to specify your language so only people who understand your language will see your ads. You can also narrow your audience by gender and age if it applies to your business or organization.
Remember that showing ads on Facebook is a little like talking about your business at a birthday party or wedding reception. It doesn’t really fit does it? The answer to this problem is to run ads that don’t seem like ads. Run ads that entertain, help, and inform. Run ads that aren’t really ads as much as they are nice ways of making connections. That’s what your ads should be doing on Facebook. Making connections. Not selling.
Once you have your ads account set up you’ll be able to run ads from your desktop computer or even a mobile device. Always watch closely so you don’t set the wrong location or budget. You don’t want to waste your money.
For more info about running Facebook ads or Google ads visit my blog.
Want to reach 5 times more people with your Facebook ad? It’s a simple setting you can change.
Thanks for reading!