General

Will the Government Take Facebook Away from You?

Do you like chocolate? If you visit a website that sells chocolate, then later use Facebook, you might see ads for chocolate. Ads from the very same chocolate company who’s website you visited earlier. Has your privacy been violated? Should there be laws against that? Is your privacy being violated when you see ads (on…

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Zuckerberg finally speaks

He takes responsibility for “a breach of trust between Facebook and the people (Facebook users) who share their data with us and expect us to protect it”. He also says “I’m serious about doing what it takes to protect our community”. My question is this: How is Facebook going to protect us and why should…

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Save Local News, Facebook and Google to the Rescue?

Have you ever wondered how the roads are before going on a trip in the winter when it’s snowing? This happens to me quite often in the upper midwest where I live. When it does, I always try to find a local, very recent report of the road conditions. Where do I look? Sometimes people…

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Get your news from Facebook?

I always cringe when I see businesses with signs that say “find us on Facebook”. I think to myself: Why promote Facebook? Why provide free advertising for Facebook? What did Facebook do for you? What has Facebook done for your business? Well, they have provided a platform for you to use. Facebook has built their…

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Is Social Media a Waste of Time?

Last weekend my wife and I took a trip to Boston. While walking around and riding the subway I noticed that most of the people around me were either looking at their smartphone or at least holding their smartphone in one hand. Sometimes I’d notice, without trying to be snoopy, that many of them were…

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5 Steps to Online Success for Small Businesses

1. Get your story straight Depending on your business this may be all set for you or it may need work. Can you tell someone exactly what you offer in one or two sentences? If you have to think about it and you have a hard time coming up with a clear answer you may…

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A Solar Eclipse and a Facebook Ad

Chasing the Sun My son Paul, his friend Ben, and I traveled 650 miles to see the total solar eclipse. All the way from central Minnesota to the middle of Missouri, about 650 miles one way. It was worth it. It was amazing. It was more than I thought it would be. It exceeded my…

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Is Facebook Advertising Worth It?

I was talking to a chiropractor this morning. He asked me if Facebook advertising is worth it? My answer was this: it depends on how you use it and what you expect from it. I explained that you usually don’t get sales directly from it but you can make connections and get referrals. Indirect sales.…

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Facebook Advertising for Insurance Agents

Does Facebook advertising work for insurance agencies? Should insurance agents use Facebook? If so, how? What should your ads say? Can you actually get clients this way? There are many questions. Not so many answers. Facebook Ads Strategy for Insurance Agencies First of all, advertising for insurance has certain restrictions with online advertising. You need…

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How to Get Google Reviews

They’re valuable. Google reviews are valuable. You should have more of them. Right? Here’s how to get more Google reviews. And I mean good reviews, not bad ones. First of all, view the video below to see exactly how to get your review link set up. Then follow this strategy. First of all, you don’t…

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