Facebook Advertising for Small Business

Boost Post vs Facebook Ad – Which is Better?

Should you boost a post or create a Facebook Ad? I got this question at a class I taught yesterday. It’s a very common question. I know it’s a common question because I googled it and found a lot of results. A lot of people have been asking, and answering, the question. I’m also seeing…

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Does Facebook Advertising Work for Small Businesses?

A few months ago I wrote a post with almost exactly the same topic. In that post I talked about the difference between hiring a consultant to help or doing your Facebook ads yourself. It was also about tracking, or knowing if your Facebook advertising is working or not. In this post I’ll get more…

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The Best Way to Boost a Post on Facebook

The Boost Post Button It’s probably the most well known way to use Facebook advertising. Click the “boost post” button on your Facebook page and you can create an ad in a few steps. There are other blue buttons you can use to create ads too. Promote, Promote Local Business, Promote Website. All of these…

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Facebook for Retail Stores

Are you a retail store owner who’s interested in using Facebook to get more customers? Or maybe a service business like an attorney, chiropractor, or a contractor business? Would you like to attract local customers and clients using Facebook advertising? If so, you’re not alone. Millions of small businesses like retail stores, attorneys, and chiropractors…

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A Solar Eclipse and a Facebook Ad

Chasing the Sun My son Paul, his friend Ben, and I traveled 650 miles to see the total solar eclipse. All the way from central Minnesota to the middle of Missouri, about 650 miles one way. It was worth it. It was amazing. It was more than I thought it would be. It exceeded my…

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Facebook Advertising for Beginners

It’s pretty easy to get started with Facebook Advertising. It’s not so easy to succeed. A comment from a recent article I read contained this sentence. “To succeed with Facebook advertising, small businesses must bridge the gap between what they are trying to sell and what the potential customer is interested in“. I thought this…

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Is Facebook Advertising Worth It?

I was talking to a chiropractor this morning. He asked me if Facebook advertising is worth it? My answer was this: it depends on how you use it and what you expect from it. I explained that you usually don’t get sales directly from it but you can make connections and get referrals. Indirect sales.…

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Facebook Ads for Small Businesses

The featured picture on this article catches attention. Right? It’s different than most pictures you’ll see on Facebook. Being different and catching attention is the first part of what you need to succeed with Facebook Advertising. Using Facebook Ads for a small business is generally a wise thing to do. If done right it’s not…

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Facebook Ads for Real Estate Agents

Facebook Ads for Real Estate Agents can be a game changer. You can dominate your local area if you do this right. But it must be done correctly. It must be done in a way that most agents don’t do it. This really is pretty much the opposite of what most agents do. WHY YOU…

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Facebook Ads Targeting

Facebook Ads Targeting allows you to control who sees your Facebook Ads. It’s very powerful and very sophisticated. You can use Facebook Ads Targeting to reach very specific groups of people. It’s not difficult to find and select the targeting you want. The trick is to find the targeting that will work with your Ads.…

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