Facebook Advertising for Small Business

Will the Government Take Facebook Away from You?

Do you like chocolate? If you visit a website that sells chocolate, then later use Facebook, you might see ads for chocolate. Ads from the very same chocolate company who’s website you visited earlier. Has your privacy been violated? Should there be laws against that? Is your privacy being violated when you see ads (on…

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Zuckerberg finally speaks

He takes responsibility for “a breach of trust between Facebook and the people (Facebook users) who share their data with us and expect us to protect it”. He also says “I’m serious about doing what it takes to protect our community”. My question is this: How is Facebook going to protect us and why should…

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Get your news from Facebook?

I always cringe when I see businesses with signs that say “find us on Facebook”. I think to myself: Why promote Facebook? Why provide free advertising for Facebook? What did Facebook do for you? What has Facebook done for your business? Well, they have provided a platform for you to use. Facebook has built their…

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Do I Need a Website if I Have a Facebook Page?

Do you need a house if you have a camper? Do you need a car if you have a motorcycle? Do you need a bed if you have a cot? Do you need a coat if you have a sweater? Do you need a website if you have a Facebook page? The answer varies from…

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How to Reach Local Customers with Facebook

Facebook has something designed especially for local businesses. Local businesses that need to reach more customers. It’s called local awareness ads. Local awareness ads are intended to reach your potential customers in the local area. If you need a relatively inexpensive method to do this, local awareness ads are how to reach local customers with…

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Facebook for Business Tutorial

If you’re using Facebook for your business that’s great. If not, you probably should be. In either case, there are some things you should know. So here’s a Facebook for Business Tutorial that will help you get much more out of it and help you focus on the important points. Some types of businesses can…

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How to Setup Your Facebook Pixel

The Facebook Pixel is code given to you by Facebook to copy and paste into your website. The Facebook Pixel enables tracking of people who visited your website so you can show ads to them later. While they are on Facebook. The process is called retargeting. The people you show ads to are called a…

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Is Social Media a Waste of Time?

Last weekend my wife and I took a trip to Boston. While walking around and riding the subway I noticed that most of the people around me were either looking at their smartphone or at least holding their smartphone in one hand. Sometimes I’d notice, without trying to be snoopy, that many of them were…

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How to Use a Custom Audience in Facebook Advertising and Why

First of all, what is a custom audience? A custom audience is a group of people you can identify who are Facebook users. You identify them in various ways . They can be people who visited your website or engaged with your Facebook page or posts or ads. They can be people who have viewed…

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How to Make Better Facebook Ads

The need for more than one Ad Most people don’t do this. It’s like a dirty little secret that nobody knows. But when they see it, it’s so simple. It just makes sense. It has the potential to give you a huge advantage over the competition. An unfair advantage. As an analogy, let’s say you…

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