Posts by Jeff

Save Local News, Facebook and Google to the Rescue?

Have you ever wondered how the roads are before going on a trip in the winter when it’s snowing? This happens to me quite often in the upper midwest where I live. When it does, I always try to find a local, very recent report of the road conditions. Where do I look? Sometimes people…

Read More

Get your news from Facebook?

I always cringe when I see businesses with signs that say “find us on Facebook”. I think to myself: Why promote Facebook? Why provide free advertising for Facebook? What did Facebook do for you? What has Facebook done for your business? Well, they have provided a platform for you to use. Facebook has built their…

Read More

Do I Need a Website if I Have a Facebook Page?

Do you need a house if you have a camper? Do you need a car if you have a motorcycle? Do you need a bed if you have a cot? Do you need a coat if you have a sweater? Do you need a website if you have a Facebook page? The answer varies from…

Read More

How to Reach Local Customers with Facebook

Facebook has something designed especially for local businesses. Local businesses that need to reach more customers. It’s called local awareness ads. Local awareness ads are intended to reach your potential customers in the local area. If you need a relatively inexpensive method to do this, local awareness ads are how to reach local customers with…

Read More

Facebook for Business Tutorial

If you’re using Facebook for your business that’s great. If not, you probably should be. In either case, there are some things you should know. So here’s a Facebook for Business Tutorial that will help you get much more out of it and help you focus on the important points. Some types of businesses can…

Read More

How to Setup Your Facebook Pixel

The Facebook Pixel is code given to you by Facebook to copy and paste into your website. The Facebook Pixel enables tracking of people who visited your website so you can show ads to them later. While they are on Facebook. The process is called retargeting. The people you show ads to are called a…

Read More

Is Social Media a Waste of Time?

Last weekend my wife and I took a trip to Boston. While walking around and riding the subway I noticed that most of the people around me were either looking at their smartphone or at least holding their smartphone in one hand. Sometimes I’d notice, without trying to be snoopy, that many of them were…

Read More

How to Use a Custom Audience in Facebook Advertising and Why

First of all, what is a custom audience? A custom audience is a group of people you can identify who are Facebook users. You identify them in various ways . They can be people who visited your website or engaged with your Facebook page or posts or ads. They can be people who have viewed…

Read More

How to Make Better Facebook Ads

The need for more than one Ad Most people don’t do this. It’s like a dirty little secret that nobody knows. But when they see it, it’s so simple. It just makes sense. It has the potential to give you a huge advantage over the competition. An unfair advantage. As an analogy, let’s say you…

Read More

5 Steps to Online Success for Small Businesses

1. Get your story straight Depending on your business this may be all set for you or it may need work. Can you tell someone exactly what you offer in one or two sentences? If you have to think about it and you have a hard time coming up with a clear answer you may…

Read More