Posts by Jeff

How to Setup Your Facebook Pixel

The Facebook Pixel is code given to you by Facebook to copy and paste into your website. The Facebook Pixel enables tracking of people who visited your website so you can show ads to them later. While they are on Facebook. The process is called retargeting. The people you show ads to are called a…

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Is Social Media a Waste of Time?

Last weekend my wife and I took a trip to Boston. While walking around and riding the subway I noticed that most of the people around me were either looking at their smartphone or at least holding their smartphone in one hand. Sometimes I’d notice, without trying to be snoopy, that many of them were…

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How to Use a Custom Audience in Facebook Advertising and Why

First of all, what is a custom audience? A custom audience is a group of people you can identify who are Facebook users. You identify them in various ways . They can be people who visited your website or engaged with your Facebook page or posts or ads. They can be people who have viewed…

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How to Make Better Facebook Ads

The need for more than one Ad Most people don’t do this. It’s like a dirty little secret that nobody knows. But when they see it, it’s so simple. It just makes sense. It has the potential to give you a huge advantage over the competition. An unfair advantage. As an analogy, let’s say you…

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5 Steps to Online Success for Small Businesses

1. Get your story straight Depending on your business this may be all set for you or it may need work. Can you tell someone exactly what you offer in one or two sentences? If you have to think about it and you have a hard time coming up with a clear answer you may…

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The Big Reason Facebook Doesn’t Work for Small Businesses

It’s not because of bad ads or bad targeting or not knowing enough about the details of running ads. Although those can be reasons too. The big reason Facebook doesn’t work for small businesses is lack of action. Lack of attention. Ignoring it. It’s kind of a boring answer I know. But the reason I…

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Facebook for Small Business Owners

Facebook for Small Business Owners – Answers to Your Questions Does Facebook advertising work for small businesses? How much does it cost? Who can you target with Facebook ads? Do you need to use paid ads or just the free option? Do you have to keep updating your Facebook Page? How often to you have…

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Facebook Ads for Retail and Service Businesses

For Retail and/or Service businesses with local customers, in this article you’ll find some important tips on how to make Facebook ads work much better. Most Facebook Ads consultants are focused on helping larger businesses and online businesses with Facebook Ads. Not very many focus on helping the smaller retail and service businesses. The ones…

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Boost Post vs Facebook Ad – Which is Better?

Should you boost a post or create a Facebook Ad? I got this question at a class I taught yesterday. It’s a very common question. I know it’s a common question because I googled it and found a lot of results. A lot of people have been asking, and answering, the question. I’m also seeing…

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Does Facebook Advertising Work for Small Businesses?

A few months ago I wrote a post with almost exactly the same topic. In that post I talked about the difference between hiring a consultant to help or doing your Facebook ads yourself. It was also about tracking, or knowing if your Facebook advertising is working or not. In this post I’ll get more…

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