Take 2 minutes to watch this quick video that shows a quick way to attract more customers to your business.

This video focuses on Salons and Spas but it is relevant for any business.
Here’s the link: Attract More Customers to Your Business

Some businesses may discover a huge improvement in new customer traffic with relatively little investment.

This is all about the Google Places Business Directory Listing that every business has.
Every business should pay attention to this.

We’ll have more information on this topic in the coming weeks.
It’s really important.

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I was talking with a friend this morning and he told me a story about his business and Google Places. He was searching for his business type on his mobile phone and it was not showing up. When searching for a business with Google on your mobile phone or when searching using Google maps, even on a PC or Tablet, the Google Places Business Directory Listing is the data that is used. My friend had not claimed and filled in his information for his Google Places Listing.

In our most recent newsletter I had suggested that every business should claim and fill in their Google Places Listing. So my friend took my suggestion after not being able to find his own business when he did a search. Soon after he claimed his listing he tried searching again for his type of business and sure enough it showed up in the search results on the first page.

If you think about how many people are using mobile phones and Google Maps to find local businesses you can image how important it is to be showing up when people are looking for your type of business. This is a good lesson for everyone who has not yet claimed their Business Listing.

If your business is in a competitive market with many other businesses that do the same thing as you do then the Google Places Listing becomes more of a challenge to optimize and move it up to the first page of Google. We can help you with that. We have optimized many Google Places Listings with great success. Let us know if you would like us to help you get more customers through your Google Places Business Directory Listing!

In this video Perry Marshall talks about why you might consider using facebook to advertise to your facebook fans. Two reasons he mentions: 1. It is very cheap. 2. It has a very low annoyance factor, much less annoying than sending an email. Perry is talking about using facebook Pay Per Click advertising which is similar to the Google Adwords system but is entirely different in how audiences are targeted. Very interesting stuff!…

Keyword research is very important when it comes to helping people find your website. You want to make sure you are using words in your website that people use when they are searching for your type of business. In this video we talk about keyword research and how it can help or hurt your search optimization efforts. Enjoy!

Many people understand that it’s important to have your website get found online. But few understand how it works. There are also many misunderstandings about how it works. Many website developers think that you just have to put keywords in the right places when building a website and that’s it. There’s a lot more to it than that. Here’s a link to a short article that shows a simple and easy to understand graphic of what’s involved in search engine optimization. Click here to view the article.

Some of the easy things to do that help a lot are putting the correct keywords in the right places on the website and in the website page titles. The real power comes with building back links. This is something most people do not know how to do. Another solid technique is to build content. Building content gradually but consistently is very helpful but it takes time and effort.

It is interesting that the article mentions that Local Business Listing tactics are underutilized. This would consist of claiming and optimizing directory listings such as your Google Places Directory Listing, your Yahoo business directory listing, and others such as yellow page listings and city pages listings.

Search Engine Optimization is very doable and can be very beneficial in helping you get more traffic to your website. You just need to know what it takes and how to implement it.

Databae Systems is offering you a $100 gift coupon to advertise your business on Google AdWords. * 

NOTE: Thank you for checking this out. Starting today (July 29, 2011) we will only be giving coupons to our new clients. 

It’s time to make sure potential clients can find you on Google! Google lets you publish text ads next to Google search results whenever a user is searching for your products or services.

It’s a great way to reach thousands of potential clients, at exactly the right moment, when they actively searching for your type of business!

We think AdWords advertising will benefit your business because of the following reasons:

1. Quick and easy.Create your advertising campaign online within just minutes.
2. Get targeted traffic.Your ads appear next to search results when a user searches for words of your choice. If you are a florist in Minnesota you can choose to show an ad next to the search “MN flower delivery”.
3. Pay only for clicks.You pay only when someone shows interest in you by clicking on your ad.
4. Control your costs.You decide how much to pay per click, and determine your budget.
5. Enjoy Powerful reportingAdWords lets you know your results at all times.

Respond to this email to get your voucher code!

How to claim your $100 Google advertising voucher:

1. Visit www.google.com/ads and get started with AdWords
2. Complete the sign-up process and create your first campaign.
3. When entering billing details you will be prompted to enter your code. (Contact Databae Systems for your code!)
4. You can also enter the code later under the “billing” tab in your AdWords account.Please use capital letters and keep the hyphens.

We wish you good luck and business success with your AdWords campaign!

Sincerely,

Databae Systems

This article that discusses Ranking factors for Local Search is a newly released survey that discusses how to get a Google Places directory listing to show higher in the search results for local searches. It is interesting to note how optimizing your own website can make a difference in helping with this. Of course your website must be tied to your Google Places listing. Make sure you claim your Google Places listing to take control of it. Then fill out as much of it as possible including specifying your website. Fill out all 5 categories and make sure the address and phone number are exactly correct and the same as specified on your website. With the huge increase in the use of mobile phone users searching for local businesses claiming and optimizing your Google Places directory listing is very important.